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journey to working social

Yammer began to move away from selling use cases and more toward solution selling. In order to package this in a way that spoke to the greater mindshift Yammer was aiming to create in organizations, we created a printed booklet guiding users on the path to "working social." Through simple and clear iconography, stylized screenshots, and playful illustration, the Journey to Working Social is a fun and educational tool for sales reps and customer success managers.

 

contribution

design lead
art direction
illustration &
iconography

 

hat tip

jamie patino-calvo: illustration

 
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