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working social tour

Yammer on Tour — an international roadshow designed to engage and inspire customers of the power of enterprise social networking — needed to rebrand post-acquisition to incorporate the full breadth of Microsoft’s enteprise social strategy. Since the new name had to be Yammer-agnostic, I hinted at Yammer’s logotype with a new playful script version highlighting connection and the social, personal nature of the event. Custom illustrations of iconic landmarks speak to the international audience, where visual elements of connection and light airy photography highlight the social and personal appeal.

 

contribution

design lead
art direction

logo design
illustration
web animations
website design
event collateral & signage
e-mail & digital promotions

 

hat tip

jennifer lee: design
hovin wang: city icon illustration
gillian jarvis: event & collateral

joel cloralt: development
erin ng: development

view working social tour site 

 
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