YamJam '12 was Yammer's first user conference. To highlight the coming together of passionate customers from around the world, the identity and overall direction was bright and colorful. Our job of transforming the event space was doubly hard at the Westin St. Francis, so we created an immersive experience through balcony wraps, large scale adhered signage, and slick booth build-outs.
event collateral & signage art direction & design lead
llustration & iconography
jee kang: design
jaime patino-calvo: design